Why your next open house should start with the neighbors
Let me ask you something. When was the last time you treated an open house like a one-day event instead of what it actually is: a long-term investment in the street it sits on? Most agents do it backward, and I get it. You set up Sunday, hope for a few leads, take the signs down and move on to the n
FirstTeam Real Estate opens Monterey office on California Central Coast
FirstTeam Real Estate has expanded to California’s Central Coast with a new community office in Monterey led by broker-owner Amber Russell of Over the Moon Realty, Inc., the company announced on Monday. Russell and her team of experienced agents will serve clients across Monterey, Pacific Grove, Car
Corcoran SRG Residential expands Long Island footprint
Corcoran SRG Residential has opened a new office in Merrick, New York, expanding its presence across Nassau and western Suffolk counties. The 2,600-square-foot office at 196 Merrick Road will serve as the brokerage’s South Shore headquarters and house existing agents as well as several newly affilia
How Zillow agent rankings shape AI recommendations
The industry has spent years scrutinizing Zillow’s lead business, and rightly so. Premier Agent’s ZIP-code auction and the “Contact Agent” routing that sends buyers to agent advertisers rather than listing agents are well documented, and they are now the subject of active litigation in Seattle. A cl