Chris Rediger: How a Google real estate pilot went from a softball field chat to nationwide
Last month, Google made some waves announcing that it was taking its real estate listing pilot program nationwide. While the nationwide expansion of the program, which is powered by a partnership with HouseCanary, is a new endeavor, the idea for listing advertisements to appear in Google search resu
Did AI accidentally make me more authentic?
AI didn’t make me less authentic. It made me realize how valuable AI authenticity was. I thought I was getting a shortcut, but for me, it became a wake-up call. The content was fine, but it felt bland, and it bothered me in a way I couldn’t ignore. Months of using it daily showed me something I had
How to create real estate branding that attracts your ideal clients
With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over with your personality and keep in touch consistently. But how about the “unmets” – the potential cl
Generate real estate seller leads: 14 proven strategies + tools
Are you an agent trying to figure out how to get more seller leads? Well, you’re not alone. It’s one of the most common challenges that agents face, especially in competitive markets. Whether you’re just starting out or looking to grow your business, generating motivated seller leads is vital to the