13 of the best real estate agent retention strategies
With over 100,000 brokerages in the US competing for the approx 2 million licensed real estate agents, retention is just as important as recruiting when it comes to the success of a brokerage’s growth. The same is true for real estate team owners. In NAR’s most recent study, agents have been at thei
33 proven real estate marketing ideas & tools top agents swear by
Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks mix of strategies that incorporates your personal brand, resonates with your market niche and is affo
How to defend commission using value not tools
A POWER AGENT® in our coaching call was about to lose a listing to a discount brokerage. The seller looked her in the eye and said, they do everything you do, for less money. This is one of the most common pressures we face as real estate professionals. It is also one of the easiest to handle, once
Bright MLS joins Google home listings via HouseCanary
Bright MLS is preparing to launch an integration that will push participating brokerages’ listings directly into Google search results at no additional cost, according to a company announcement last week. This integration is made possible by Google’s partnership with HouseCanary’s ComeHome.com platf