Intent beats volume: What real estate teams are learning from AI-powered follow-up
Real estate has always had a complicated relationship with lead follow-up. Everyone knows speed matters. Everyone knows consistency matters. And almost every team believes there is missed opportunity sitting somewhere inside its database, even if they’re using real estate AI follow up. The common re
A search for a home in France shaped Real Brokerage CEO Tamir Poleg’s view on listing fragmentation
When Tamir Poleg bought a property in France, the process gave him a glimpse of what he hopes the U.S. and Canadian real estate markets can avoid — listing fragmentation. To find the home, Poleg said he had to search across multiple websites, many of which had outdated, inaccurate or incomplete info
Bed Bath & Beyond-Fathom deal part of industry’s new-ish ecosystem push
Bed Bath & Beyond is making an unexpected push into residential real estate, agreeing to acquire technology-focused real estate services company Fathom Holdings in an all-stock transaction valued at $53.38 million. The deal brings brokerage, mortgage, title, insurance and homeowner financial service
Don’t take the bait: The coordinated comms strategy for Zillow and Compass
A federal lawsuit. A study with a $1.4 billion headline. A survey with an 85% stat. A LinkedIn brawl. The Zillow versus Compass story arrived not as a court case but as a campaign. And every campaign needs an audience. That audience is you. On May 12, Zillow filed a Sherman Act case in U.S. District