33 proven real estate marketing ideas & tools top agents swear by
Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks mix of strategies that incorporates your personal brand, resonates with your market niche and is affo
How to defend commission using value not tools
A POWER AGENT® in our coaching call was about to lose a listing to a discount brokerage. The seller looked her in the eye and said, they do everything you do, for less money. This is one of the most common pressures we face as real estate professionals. It is also one of the easiest to handle, once
Bright MLS joins Google home listings via HouseCanary
Bright MLS is preparing to launch an integration that will push participating brokerages’ listings directly into Google search results at no additional cost, according to a company announcement last week. This integration is made possible by Google’s partnership with HouseCanary’s ComeHome.com platf
ERA’s Alex Vidal: Why leadership development should aim to drive real growth
Leadership has always mattered in real estate. What’s changed is the expectation. Today’s brokerage leaders are navigating an industry defined by tighter margins, faster technology shifts and heightened competition for both talent and trust. In that environment, leadership development can’t be theor