Rechat launches AI voice assistant campaign
Rechat has launched “Hey Lucy,” a new video-first advertising campaign highlighting how real estate agents can manage their business entirely through voice commands using Lucy, the company’s AI assistant. The campaign features real estate agents working in everyday settings — arriving at listings, d
Behind closed doors: The next phase of Compass’s Code of Ethics complaints against Zillow
As the National Association of Realtors (NAR) frequently stresses, one of the main things differentiating a real estate licensee from a Realtor is the Code of Ethics that Realtors are required to abide by in order to be a member of the trade association. Despite existing quietly in the background o
Starter home inventory trails 2019 by 300,000 listings, per new data
The U.S. starter home market remains short roughly 300,000 listings under $350,000 compared to 2019, and the income needed to buy an entry-level home has jumped more than 80% over that period, according to a new report from Realtor.com. The analysis, released Monday and based on Realtor.com’s active
Why your next open house should start with the neighbors
Let me ask you something. When was the last time you treated an open house like a one-day event instead of what it actually is: a long-term investment in the street it sits on? Most agents do it backward, and I get it. You set up Sunday, hope for a few leads, take the signs down and move on to the n