Brokerages say 97% of real estate agents use AI, the results tell a different story
The headline numbers on AI adoption in residential real estate look unambiguous. The story underneath those numbers is not. If you lead a brokerage, team or run your own book of business, the second story is the one that should be on your desk this week. Because brokerages are reporting near-univers
MLS and portal battles are an unforced error for real estate
In 35 years in real estate, I’ve never seen our industry tear itself apart like it’s doing today. We’re wasting energy and capital, not on innovation, risk-taking or customer delight, but relitigating old tropes. Sadly, few leaders exhibit the qualities that have defined success throughout my career
Google went national. Now who negotiates for the MLS?
Google’s announcement Thursday that it will display home listings inside mobile search results in all 50 states reads like an ad product update. It is not. It is the arrival of a new national channel for listing data, and it forces a question this industry has dodged for a year: when a trillion-doll
2026 RealTrends Verified: Perry Group scales in Utah with systems and culture
Founded by Jack Perry and his two sons, Michael and John Perry, the Utah-based Perry Group, brokered by The Real Brokerage, has grown significantly from the team’s humble beginning. In 2025, the team was made up of 250 licensed real estate professionals with five offices serving clients across much