The best real estate offer is not always the highest price, here’s how to spot risk
The agent who stands out in any market is the one who can read the risk inside an offer, not just the price on top of it. That is a skill, and it is one of the most underrated tools you carry as a real estate professional. Here is the issue. When your seller receives multiple offers, the instinct, t
The new real estate playbook is getting cited by AI, not clicked on
For two decades, the playbook for promoting a real estate brand found online was stable enough to teach: optimize the website, win the keywords, climb Google’s rankings, capture the click. In 2026, the foundation under that playbook is cracking — and the data explaining why is hard to argue with. Ac
DeCaro auctions announces global market expansion
DeCaro Auctions is expanding its operations across North America, the Asia-Pacific region and Mexico as the luxury real estate auction firm seeks to increase its presence in international markets. The company also announced several leadership appointments to oversee its expansion efforts in key regi
Address Realty names Eddie Sturgeon chief growth officer
Address Realty has added Eddie Sturgeon as the firm’s new chief growth officer. Sturgeon, who has nearly two decades of experience in the industry, previously held leadership roles at REMAX and Realty ONE Group. The firm said Sturgeon will help lead Address Realty’s national expansion strategy, in